Privacy Policy

Last Updated: 2 February 2026

1. Introduction

Welcome to Modzaka ("we," "us," "our"). This Privacy Policy explains how MG Digital Media Ltd collects, uses, discloses, and protects your personal data when you visit and use our website at modzaka.com (the "Site").

We are committed to protecting your privacy and processing your data in accordance with the Ghana Data Protection Act 2012 (Act 843) and, where applicable, the European Union General Data Protection Regulation (GDPR).

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

The data controller responsible for your personal data is:

MG Digital Media Ltd

#5 Presidential Drive, Adesa We

Kanda, Greater Accra, Ghana

Email: [email protected]

3. Data We Collect

We collect the following categories of personal data:

3.1 Data You Provide Directly

• Newsletter subscription: Email address
• Contact or feedback forms: Name, email address, and any information you include in your message
• Account registration (if applicable): Name, email address, password

3.2 Data Collected Automatically

When you visit the Site, we automatically collect:

• Device and browser information: Browser type and version, operating system, screen resolution, device type
• Network information: IP address, approximate geographic location (city/region level)
• Usage data: Pages visited, time spent on pages, click paths, referring/exit URLs, date and time of visit
• Cookie and tracking data: Cookie identifiers, pixel data, session identifiers

3.3 Data from Third Parties

We may receive aggregated demographic or interest data from advertising and analytics partners (such as Meta, Google, and LinkedIn) based on your interactions with our ads or their platforms.

4. How and Why We Use Your Data

We process your personal data for the following purposes and legal bases:

Purpose

Data Used

Legal Basis

Providing and operating the Site

Device data, usage data

Legitimate interest

Sending newsletters and marketing emails

Email address

Consent

Understanding how visitors use the Site (analytics)

Usage data, device data, cookies

Consent

Measuring advertising effectiveness

Pixel data, conversion data, cookies

Consent

Delivering relevant advertisements and remarketing

Browsing behavior, cookies, device data

Consent

Analysing user behaviour through session recordings and heatmaps

Mouse movements, clicks, scrolls, page interactions

Consent

Improving website usability and performance

Analytics data, session recordings

Legitimate interest

Responding to enquiries or requests

Name, email, message content

Legitimate interest / Contract performance

Complying with legal obligations

As required

Legal obligation

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on the Site. Cookies are small text files stored on your device that help us provide and improve our services.

5.1 Types of Cookies We Use

Strictly Necessary Cookies

These are essential for the Site to function and cannot be switched off. They include session cookies and authentication cookies. No consent is required for these.

Analytics Cookies

These help us understand how visitors interact with the Site by collecting information about pages visited, time on site, and navigation patterns. We use:

• Google Analytics (GA4) — Collects usage data, device information, and approximate location to generate aggregate reports about website traffic and behaviour. Google Analytics does not store full IP addresses. Data is processed by Google LLC. How Google uses your data. You can opt out via the Google Analytics Opt-Out Browser Add-on.
• Microsoft Clarity — Records user sessions including mouse movements, clicks, and scrolls, and generates heatmaps to help us understand how visitors interact with pages. Clarity automatically masks sensitive input fields. Session recordings do not capture passwords, payment details, or other sensitive form data. Data is processed by Microsoft Corporation. Microsoft Privacy Statement.

Advertising and Remarketing Cookies

These cookies are set by our advertising partners to build a profile of your interests and show you relevant ads on other sites. We use:

• Meta Pixel (Facebook Pixel) — Tracks website activity to measure the effectiveness of our Facebook and Instagram advertising, create Custom Audiences, and deliver targeted ads. Data is shared with Meta Platforms, Inc. You can manage your ad preferences at Meta Ad Preferences. Meta Privacy Policy.
• Google Remarketing Tag (Google Ads) — Uses cookies, including DoubleClick cookies, to serve ads based on your previous visits to the Site. This enables us to show you relevant ads across the Google Display Network. You can opt out at Google Ads Settings or via the Network Advertising Initiative Opt-Out. Google Privacy Policy.
• Snapchat Pixel — Tracks website conversions and activity to measure the effectiveness of our Snapchat advertising and build audiences for ad targeting. Data is shared with Snap Inc. You can manage your preferences in your Snapchat account settings. Snap Privacy Policy.
• LinkedIn Insight Tag — Tracks conversions from LinkedIn ads, enables retargeting of website visitors on LinkedIn, and provides aggregated demographic insights about our audience (such as job title, industry, and company size — provided at aggregate level only, not individual). Data is shared with LinkedIn Corporation (a Microsoft company). You can opt out at LinkedIn Guest Controls. LinkedIn Privacy Policy.
• X (Twitter) Pixel — Tracks website conversions and activity to measure the effectiveness of our X advertising and build tailored audiences. Data is shared with X Corp. You can manage your preferences at X Personalization Settings. X Privacy Policy.

5.2 Cookie Consent

When you first visit the Site, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. Strictly necessary cookies will always be active. All analytics and advertising cookies require your consent before they are activated.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of the Site.

You may also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

6. Third-Party Services and Data Sharing

We share personal data with the following categories of third parties, solely for the purposes described in this policy:

Service Provider

Purpose

Location

Google LLC

Analytics (GA4), advertising, remarketing

United States

Meta Platforms, Inc.

Advertising, audience building, analytics

United States

Snap Inc.

Advertising, conversion tracking

United States

LinkedIn Corporation (Microsoft)

Advertising, conversion tracking, audience insights

United States

X Corp

Advertising, conversion tracking

United States

Microsoft Corporation

Session recording, heatmaps (Clarity)

United States

Resend, Inc.

Email delivery (newsletters)

United States

DigitalOcean LLC

Website hosting and content delivery

United States / Europe

We do not sell your personal data to any third party.

We may also disclose personal data where required by law, regulation, or legal process, or to protect the rights, property, or safety of MG Digital Media Ltd, our users, or others.

7. International Data Transfers

Your personal data may be transferred to, stored in, and processed in countries outside Ghana, including the United States, where our third-party service providers operate.

Where data is transferred internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data Processing Agreements with each service provider
• Reliance on the service provider's compliance frameworks (e.g., EU-US Data Privacy Framework, where applicable)

By using the Site and consenting to this Privacy Policy, you acknowledge that your data may be transferred internationally as described above.

8. Email Marketing and Newsletters

When you subscribe to our newsletter, we collect your email address and use it to send you editorial content, updates, and occasional promotional material from Modzaka.

• Consent: We will only send you marketing emails if you have actively subscribed (opted in). We do not use pre-ticked boxes or assume consent from other interactions.
• Email service provider: Newsletters are sent via Resend, Inc., a third-party email service provider. Your email address is shared with Resend solely for the purpose of delivering emails on our behalf.
• Email tracking: Our emails may contain small tracking pixels and tracked links that allow us to measure open rates and click-through rates. This data helps us understand engagement and improve our content.
• Unsubscribe: Every email we send contains a clear unsubscribe link. You can opt out of marketing emails at any time by clicking "Unsubscribe" in any email. We will process your request promptly.
• Data retention: If you unsubscribe, we will retain your email address on a suppression list to ensure we do not contact you again, unless you request its complete deletion.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

Data Type

Retention Period

Newsletter subscriber data

Until you unsubscribe (then suppression list only)

Analytics data (Google Analytics)

14 months (per GA4 default settings)

Session recordings (Microsoft Clarity)

30 days

Advertising and pixel data

As determined by each platform (typically 180 days to 2 years)

Contact form submissions

12 months, unless ongoing correspondence

Server logs

90 days

We may retain anonymised or aggregated data indefinitely for statistical and analytical purposes, as such data does not identify individuals.

10. Your Rights

Depending on your location, you have the following rights regarding your personal data:

Under the Ghana Data Protection Act 2012 (Act 843):

• Right to be informed about the collection and use of your personal data
• Right of access to your personal data held by us
• Right to correction of inaccurate or incomplete personal data
• Right to object to the processing of your personal data, including for direct marketing
• Right to prevent processing likely to cause damage or distress

Under the GDPR (for individuals in the EU/EEA):

• Right of access (Article 15)
• Right to rectification (Article 16)
• Right to erasure ("right to be forgotten") (Article 17)
• Right to restriction of processing (Article 18)
• Right to data portability (Article 20)
• Right to object to processing, including profiling (Article 21)
• Right to withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal (Article 7(3))
• Right to lodge a complaint with a supervisory authority

How to Exercise Your Rights

To exercise any of the above rights, please contact us at:

Email: [email protected]

We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (HTTPS/TLS)
• Secure server infrastructure with access controls
• Regular review of data collection and processing practices
• Restricted access to personal data on a need-to-know basis

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

12. Children's Privacy

The Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that data promptly.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected].

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a notice on the Site where appropriate

We encourage you to review this Privacy Policy periodically.

14. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with:

Data Protection Commission of Ghana

No. 9, Rangoon Lane, Cantonments

P.O. Box CT 5331, Accra, Ghana

Website: https://dpc.org.gh

Email: [email protected]

If you are located in the EU/EEA, you may also lodge a complaint with your local data protection supervisory authority.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

MG Digital Media Ltd

#5 Presidential Drive, Adesa We

Kanda, Greater Accra, Ghana

Email: [email protected]